Brand & Product Development Project | CHEMEX
Chemex is the latest brand introduced by CSL to supplant the acquired "Jasol" brand in the New Zealand market. Specializing in commercial cleaning, sanitization, and disinfection solutions, Chemex offers a comprehensive range of over 60 products.
As the appointed graphic designer for this project, I undertook the task of crafting the entire suite of branding materials from inception. This included the conceptualization and design of the logo, labels, product imagery, information sheets, website, catalog, and various collateral. This meticulous process aimed to establish a cohesive and impactful visual identity for Chemex, aligning it with the brand's values and the diverse array of products it offers to the market.
